Last modified on August 11th, 2018
Cookie Policy

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website or mobile application. Cookies are then sent back to the originating site on each subsequent visit, or to another site that recognizes that cookies. You can find out more information about cookies at www.allaboutcookies.org.

Cookies are widely used in order to make sites work, or to work more efficiently, as well as to provide information to the owners of the Platform.

We use cookies to enhance the online experience of our visitors (for example, by remembering your language and/or product preferences) and to better understand how our site is used. Cookies may tell us, for example, whether you have visited our site before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.

What types of cookies do we use?

There are two broad categories of cookies:

First party cookies, served directly by MTB.guide to your computer or mobile device. They are used only by MTB.guide to recognize your computer or mobile device when it revisits our site.

Third party cookies, which are served by a service provider on our site, and can be used by the service provider to recognize your computer or mobile device when it visits other sites. Third party cookies are most commonly used for Platform analytics or advertising purposes.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies,’ meaning that they survive after your browser is closed. They can be used by the site to recognize our computer or mobile device when you open your browser and browse the Internet again.

Why do we use cookies?

We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites and/or App and/or Platform to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites and/or App and/or Platform. Third parties serve cookies through our Websites and/or App and/or Platform for analytics and other purposes. This is described in more detail below.

Essential cookies

There may be a number of cookies set via our website, depending on what part of our system you log in to. All of the following are considered essential cookies for the operation of the website and services for users log in to.

Performance cookies

Google analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc.

Google Analytics uses cookies to help analyze how the website is used. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google will not associate your IP address with any other data held by Google.

Read the Google Privacy Policy.

Hotjar analytics
We use Hotjar to help us understand how users navigate around individual pages on our site. We also use this software to create questionnaires to gather user feedback.

Read the Hotjar Privacy Policy.

Functionality cookies

Social Media Cookies
These cookies are used when you share information using a social media sharing button or “like” button on our sites or you link your account or engage with our content on or through a social networking site such as Facebook, Twitter or Google+. The social network will record that you have done this. This information may be linked to targeting/ advertising activities.

YouTube
Parts of this website contain embedded videos from YouTube. Where possible, we've set this to use YouTube's 'nocookie' domain so that it will not store any cookies.

Read the YouTube Privacy Policy.

Interactive Maps
Parts of this website use interactive maps provided by Google and Thunderforest. These maps may set cookies to store information and preferences about maps or other associated services on pages where we embed these maps.

For more information on how Google and Thunderforest use cookies:

Advertising cookies

These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, and with our permission, third party advertisers can place cookies to enable them to show adverts which we think will be relevant to your interests while you are on third-party websites.

You can opt-out by using the Ads Settings and can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.

Google Adsense
Parts of this website use Google Adsense cookies. We use these cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners.

Find out more about Google Adsense and read the Google Privacy Policy.

AdWords Remarketing
This is the technology we use to target audiences based on website behaviour across Google Search, the Google Display Network, Gmail and YouTube. It allows us to specify actions you can take on our website (such as viewing a category of page, watching a video or submitting a form) and then target advertising at either people who have completed these actions, have not completed these actions, or those whose demographic profile matches those who have completed a particular action.

AdWords Remarketing is set up within JavaScript code on pages of our website. This code uses cookies to collect a user ID number and to collect, store and send other contextual information such as pages you have viewed, your device and the actions you've taken. Collecting personally-identifiable information (such as your name or email address), although possible, is forbidden by the AdWords terms of service and by data protection law.

Read the Google Privacy Policy.

Facebook
Parts of this website use Facebook cookies and pixels. Pixels are small blocks of code on webpages that do things like allow another server to measure viewing of a webpage and often are used in connection with cookies. Cookies and pixels are used to understand and deliver ads and make them more relevant to you. The user ID collected relates to your Facebook account and the data collected is used to advertise across Facebook, Messenger and Instagram. These pixels are also used to attribute website conversions back to advertising sources.The same privacy restrictions as AdWords Remarketing (above) apply.

Read the Facebook Privacy Policy.

Amazon Associates Program
MTB.guide is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com, Amazon.co.uk, Amazon.de, Amazon.es, Amazon.fr and Amazon.ca.

Amazon Associates Program cookies are used to deliver targeted advertising based on your behavior on the site. In addition to this, cookies are used to measure the results of advertising. These cookies will not be associated with personally identifiable information.

Read the Amazon Privacy Policy.

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors. We may also use pixel tags (which are also known as web beacons and clear GIFs) on our site to track the actions of users on our site. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages. Pixel tags measure the success of our marketing campaigns and compile statistics about usage of the site, so that we can manage our content more effectively. The information we collect using pixel tags is not linked to our users’ personal data.

How can you control cookies?

You can prevent the setting of cookies by adjusting the settings on your browser (see below for instructions). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of Pursuit websites. Therefore, it is recommended that you do not disable cookies.

Instructions on how to manage cookies:

To manage cookies on your mobile phone please consult your manual or handbook. In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/.

How often will we update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.  Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

More in this category: « General Terms & Conditions
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